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The Mentor

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Alchemy Business Center


Professional Executive with 22 years experience in managing Marketing resources, efforts and activities for Global companies like Colgate-Palmolive, Johnson & Johnson and Avon.

A Marketing Practitioner who has likewise been in the Management Board of Top 500 Philippine companies: Vice-President for Consumer Marketing at Digitel Mobile Philippines Inc., (Sun Cellular) and Vice-President & Chief Marketing Officer of Filinvest Development Corporation.

Her experience is as deep as it is diverse, encompassing the disciplines of Corporate, Marketing and Brand Communications (including Advertising and Promotions), Corporate and Brand Identity, Equity Building, Pricing, Market Research, Media Design & Planning, Integrated Communication Planning, Product Development & Innovation, Internal Communication, Public Relations, Financial Strategy, P & L management, Manufacturing and Operations as well as Sales and Sales Planning.

Demonstrated ability to maximize sales volume and transform market position from top 5 to Leadership through: building and strengthening brand equity, leveraging Global brand synergies, strategic brand launches, development of a strong brand identity, relationship building, securing strategic alliances with key departments within the organization, training top performing Marketing teams, and working closely with Sales and Sales planning.

Demonstrated organizational and strategic leadership with the development of Marketing directions/programs that ensured the achievement of Marketing, Sales and most importantly, Financial targets.

Held management responsibility for 35 employees, Ps 12B in Annual revenue and Ps 200M in budget administration.  


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